Vina Araneta-Pilapil during the KBP Forum. Photo by Camaela Mijares

About a hundred Mass Communication (MassComm) and Communication Arts students from different universities in Davao City gathered to take part in the KBP Forum: Responsible Broadcasting in Radio and Television, yesterday, Sept. 19, at the Ateneo Community Center.

AdDU MassComm Program Head Dr. Judith Dalagan opened the forum by reminding the students of the ethics in radio and television broadcasting.

The first speaker, Roy Geonzon, KBP Davao Chapter chairperson, discussed the Broadcast Code of the Philippines and its three parts. He tackled the broadcast regulations, and guidelines for news and advertising.

Vina Araneta-Pilapil on the other hand lectured about Responsible Journalism: ABS-CBN Principles and Journalism.

Pilapil discussed about the rules of ABS-CBN in news and public affairs programs. The talk also included techniques in gathering information, and the rewards of being an ethical journalist.

“The main role journalism is to inform and to educate,” Pilapil said.

After the lecture, students were given the chance to ask questions to the speakers.

“How do you assure that your sources are credible if you keep to hide your sources?” a UP Mindanao student asked Geonzon.

“It’s hard actually. It depends on how you expand the story and how you convince your listeners or audience,” Geonzon answered.

The event was participated by different colleges and universities from Davao, such as UP Mindanao, University of Mindanao, Jose Maria College, Holy Cross of Davao College, University of Immaculate Conception, and the Ateneo de Davao University.

The forum was organized by the Ateneo de Davao MassComm academic club, Samahan ng mga Mag-aaral sa Sining at Komunikasyon (SINIKOM).