Students hang out and enjoy various food and merchandise booths prepared by the Marketing program students. Photo by Ram Manlatican

The Marketing program of the university launched its second new product exhibit at the Arrupe Hall last Sept. 28.

Students enrolled in the marketing program and other students taking Marketing classes comprised the event and showcased their products in self-made booths.

The exhibit is a three-day event on the theme, “Concepts of inspiration and ingenuity”.

The program launched on its first day. The second day will be for the product exhibit and the final day is reserved for the awarding.

People visiting the booth can not only witness the students presenting their products but can also receive product samples for free or at an introductory price.

Each booth comes with a coin bank where customers can donate coins that will go to the Daily Bread Program, a university’s initiative in helping financially challenged students by providing free meals.

Camille Kwong, a third year student joining the exhibit, shared how the exhibit opens doors for the students.

“All of the products you see here are new concepts of products made by the students. The exhibit gave us the opportunity to manifest our creativity and open minds to business opportunities,” she shared.

Michelle Rose Juadiong, one of the judges of the exhibit, expressed how impressed she was with the outputs of the students.

She commented, “I have viewed only some of the booths so far and I can say that I am really impressed. The students were able to create something so unique, yet serving many purposes. The products were multi-purposed and that is really innovative.”

A simultaneous exhibit was held at the Thibault hall showing several marketing print-ads, posters, and other marketing multimedia. These were also the outputs of the marketing students.