Representatives of business schools from all over the Philippines convened for the fourth National Business and Management Conference at the Ateneo de Davao University (AdDU) from July 22-23.
With the theme “Tackling local, national, and regional challenges through responsible management and sustainable business practices,” the research conference touched on ASEAN integration, corporate social responsibility, corporate governance and leadership, consumer behavior, and social entrepreneurship among others.
The NBMC is a research conference wherein delegates from business schools around the country gather and discuss findings from their research into the business world.
AdDU School of Business and Governance Dean Jenner Chan commented on the goal of the event.
“Its goal is to energize the research culture of our universities in order to address the real problems of our society. The collaboration is intended to help the researchers, the faculty, and the students to come together in order to learn from each other those things that we have researched,” he said.
Chan also expressed what the Ateneo de Davao University aims to achieve at the end of the said conference.
“[We aim] to achieve [an open and motivated] research culture in our university. Through this NBMC we should be able to have a faculty more motivated to do research and publish [and] present this research to the people,” he added.
The NBMC is organized by AdDU, De La Salle University, University of San Carlos, and the Philippine Academy of Management.
This year’s speakers included Jeannie Javelosa, co-founder of ECHOstore, Great Women, and the ECHOsi Foundation, Dr. Myrna Austria of De La Salle University, and Stephen Antig of the Pilipino Banana Growers and Exporters Association.